Noah Zagor, the senior menswear strategist at WGSN, a trend-forecasting agency, said pop culture is also fueling the surge of exaggerated jeans. While rail-thin indie rock stars like the Strokes helped fuel the skinny-jean look in the early aughts, currently prominent musicians like Billie Eilish and Bad Bunny favor billowy, anti-fit clothes. “We look to people like that for inspiration,” said Mr. Zagor, and the trend trickles down.

Full Article by: Jacob Gallagher for The Wall Street Journal

March 17th, 2021