“There are two major elements at play here,” Noah Zagor, Senior Menswear Editor at WGSN, tells The Globe and Mail. “One deals with men’s attitudes towards clothing post-pandemic, while the other is about a broader push to redefine masculinity.”
Full Article by: WGSN Staff
November 5th, 2022
“Coming out of the pandemic, men – especially men who’ve always enjoyed getting dressed – had been craving opportunities for self-expression,” Zagor says. “When businesses began to reopen and events started taking place again, the floodgates opened and these men jumped at the chance to wear their loudest and most fun pieces.”
When you combine an openness to new expressions of masculinity with a desire to dress more boldly, you wind up with some of the most non-conventional red carpet dressing in recent – and not so recent – memory.”
Full Article by: JeremyFreed for The Globe and Press
September 12th, 2022
Blog article summarizing and reprinting the S/S 23/24 Buyer’s Briefing originally written and presented by Noah Zagor for buyers attending Informa Markets trade shows.
Full Article by: Elana Brennan for Bus Stop Boutique
July 23rd, 2022
The solution, Zagor said, is a balanced selection of minimal yet elevated pieces like cardigans, wide-leg trousers and single-breasted blazers. The goal is to feel comfortable and polished without being overly stuffy. Look for knitted textures, color blocking and prints that mimic the look of pixelated images to add visual and textural interest.
Full Article by: Angela Velazquez for Sourcing Journal
June 24th, 2022
“Golf clubs tend to have dress codes, so it’s really about finding materials, cuts and styles that fit that code while blending in with other current trends around American sportswear,”
“Golfcore is a reimagining of golf clothing that earnestly appreciates the sport of golf while simultaneously subverting many of the staid notions around who can play golf and what they should wear while playing,”
Full Article by: Kelsey Ogletree for Veranda
June 15th, 2022
The sleaze-fashion look speaks to some men’s increasing comfort with embracing androgyny in a Mick Jagger sort of way. Leather pants and stacked-heel boots are both camp and “so macho,” said Noah Zagor, senior menswear editor at trend forecasting company WGSN
Full Article by: Jamie Waters for The Wall Street Journal
April 27th, 2022
Noah Zagor, WGSN’s senior North American men’s wear strategist, said the category is in an age of “reinvention, reconfiguration and recontextualization” of familiar ideas, much like the way hip-hop artists sampled previously recorded music in the ’90s. “Where the freshness comes from is how do we assemble it, the references we’re pulling, how we can change it into something that feels new and exciting and the twist that we can put on it,”
“This is something that can translate to a mature market who’s looking for cleaner looks,” Zagor said. “But there are also ways to bring it into a more directional youthful market who’s looking for something cool and futuristic.”
Full Article by: Angela Velazquez for Sourcing Journal
January 25th, 2022
“Simultaneously, you have a long history of youth culture borrowing from and recontextualizing real functional outdoor gear and wearing it in the city streets,” Zagor tells NYLON.
“The early ‘90s had kids buying Columbia Bugaboo ski jackets with the zip-out fleece liners and even full-on rain suits. Just a few years later, more expensive tech brands became hot. Take, for instance, The North Face Steep Tech jacket. Initially designed to be worn while skiing through the Alaskan backcountry, the high-priced style became a streetwear icon. Paired with either a pair of Timberland 40 Belows or its brown and green Field Boots, which became known in the streets as ‘Beef and Broccolis,’ and either a JanSport or The North Face backpack, the rugged NYC look was complete,” says Zagor.
Full Article by: Jack Riewe for Nylon Magazine
October 1st, 2021
“We’ve been talking a lot about how things are challenging and how do we respond to the pandemic in it,” he said. “Now we’re talking about what’s going to happen as we emerge from it.”
“There’s going to be a subtle shift and that’s going to be more about embracing nature and living within it,”
“This is the guy who really got used to being very comfortable during the pandemic and now has to return to the world but doesn’t want to sacrifice what he’s grown used to”
Full Article by: Angela Velazquez for Sourcing Journal
July 20th2021
“Reclaiming and subverting affluent culture as a fundamental driver for street-level trends has led to a younger, post-ironic generation taking genuine interest in golf”
“Golf really took off during the pandemic because it was one of the few social, outdoor activities that could be done socially distanced. But I think there was something stirring even before that. The ongoing interest in [preppy style], and the ideas around reclaiming and subverting affluent culture as a fundamental driver for street-level trends has led to a younger, post-ironic generation taking genuine interest in golf.”
Full Article by: Gabriele Dirvanauskas for Drapers
May 28th, 2001
“I don’t think they’ll fade away from the fashion light for a while,” Noah Zagor, senior menswear editor at WGSN, a trend forecasting group, “…It just becomes, ‘That’s a practical shoe to have in my life.'”
Full Article by Melissa Milton for Page Six
May 11th, 2021
“It coincided with resort Hawaiian-style shirts” having a moment, and is part of a “crunchy, tourist, granola-style backpacking”
“I don’t think they’ll fade away from the fashion light for a while,” he said. “I think guys are just going to have Crocs in their arsenal of footwear, with loafers, a pair of Air Force Ones, Vans or Chucks.”
Full Article by: Marisa Dellatto for the New York Post
May 4th, 2021
Noah Zagor, the senior menswear strategist at WGSN, a trend-forecasting agency, said pop culture is also fueling the surge of exaggerated jeans. While rail-thin indie rock stars like the Strokes helped fuel the skinny-jean look in the early aughts, currently prominent musicians like Billie Eilish and Bad Bunny favor billowy, anti-fit clothes. “We look to people like that for inspiration,” said Mr. Zagor, and the trend trickles down.
Full Article by: Jacob Gallagher for The Wall Street Journal
March 17th, 2021
“We can rely on them, they’re safe, and men—even the most progressive men—are notoriously less experimental with fashion than within the women’s market, so those classic ideas really become important in these moments,”
“If you’re not participating in some sort of sustainable and responsible initiative, you’re in the minority at this point,” Zagor said. “It’s gone from being a novel way to differentiate yourself, to [becoming] a standard that we really are all trying to achieve.”
Full Article by: Angela Velazquez for Sourcing Journal
February 4th, 2021
Zagor says guys remain committed to these brands because of the “quality of their goods and their ethical mission statements.” This year, he says Patagonia’s Retro X Fleece and Arc’teryx’s Rain Shell are each brand’s most popular item.
This year, he says scarves from Drake’s and Kapital are the ones to buy. “Drake’s does beautiful silk scarves with prints that come in limited numbers, and disappear quickly thanks to their cult following,” he says, suggesting the brand for a more sophisticated recipient. Kapital’s, meanwhile, will play better with the “rugged fashion enthusiast,”
Full Article by: Louis Cheslaw for New York Magazine - The Strategist
October 9th, 2020
“Research shows that most Gen Zers make a decision about what they’re going to buy before they ever go onto the brand’s website or to the store,” Zagor says. “That is a massive shift that essentially says we are in a purely demand market versus the supply market. So, the concept of a retailer or a company promoting an idea that may shift the paradigm is much harder to execute when your consumers have already decided what they’re going to buy. Also, consumers have access to all the materials that industry insiders do because runway shows are live streamed and look books are posted the moment they drop.”
“Another change I see from a decade ago is small conceptual stores can’t compete today with global sites like MatchesFashion, Mr. Porter or Ssense,” Zagor says. “Multi-brand boutiques with a point of view — places like Opening Ceremony or Stephen Alan — are all gone. Maybe not 100 percent gone but for all intents and purposes, gone. Those stores introduced and supported all these brands that are now the marquee brands of engineered, conceptual fashion. And I think trying to open a brick and mortar store like that now is impossible. You’d have to be so small and niche that it doesn’t matter, or so big that you can cover everything.”
Full Article by: Catharine Salfino for The Cotton Lifestyle Monitor
January 31st, 2020
For Winter 2020, Noah ran the Now Forum for Project (Informa, UMB) trade show in both New York and Las Vegas creating the different topics, sourcing speakers and guests, and serving as the host for the all of the panel discussions.
MEYVN was voted "Best Boutique for Men" 2017 by the Chicago Reader
Text: Heidi Mitchell
MEYVN Photo: Tom Gavin
...said Noah Zagor, owner of Meyvn, the men's store in Chicago's trendy Logan Square. He suggests a brightly colored or patterned tie for a casual outdoors ceremony, pointing specifically at ties made by New York City brand Post-Imperial.
"They are fun and festive and good outdoors," he said of the ties, which are made from fabrics hand-dyed in Nigeria.
Full Article by Bill Daley for the Chicago Tribune
May 23rd, 2017
Interview for GQ Style
Video interview for Food and Wine/Travel + Leisure
...thing to being a part of men's lives,'' he [Zagor] said. "The younger generation is more open to playing with it."
Full Article by Bill Daley for the Chicago Tribune
March 13th, 2017
"...you feel too stuffy, and it’s not a piece that feels sloppy,” explained owner Noah Zagor. “It’s for all occasions.”
Full Article by Jacob Gallagher for the Wall Street Journal
November 21st, 2016
MEYVN is hand selected by Josh Peskowitz as one the four stores participating in the Glenfiddich "Wardrobe XXI" project
without a storefront,”says Noah Zagor, founder of Meyvn’s, the upscale men’s wear shop in Chicago. “But a store gives you a showpiece. It’s a selling place but also sort of an exhibit, where consumers can see the brand in a holistic, 360-degree sense. And a good store lets you grow your local customer while you’re doing your whole big ecommerce thing. So online supports the store and the store supports online and it’s all connected and feeds off itself.”
Full Article, "A Shopping Journey: Leading Customers into Stores" by: Sarah Oldfield Galvez for the Cotton Lifestyle Monitor
October 12th, 2016
Noah Zagor appears on YouAndMe This Morning to talk about men's clothing and promote the MEYVN Sample Sale
Interviewer: Paige Bry
Photography: Eboni Bryant
Noah Zagor, the owner of Meyvn, a menswear store in Chicago, praised West for doing much for fashion.
“He opened up the minds of younger guys who may not necessarily be into fashion but care about what’s cool in lifestyle, in culture and he’s produced a line that represents that,” he told Agence France-Presse.
“I think what he does brilliantly is put together a spectacle. The show, the scene, the marketing, the concept, it’s amazing. He commands attention with what he does,” he added.
Full Article by the Agence France-Presse appeared on Inquirer.net
February 11th, 2016
"LA is having a big moment," said Noah Zagor, owner of the multibrand menswear store Meyvn in Chicago. "There is something about an ease, a drapyness, a casualness, all things that are very appealing."
"LA is just finding its voice," said Zagor, the Chicago store owner. "It's young, it's progressive and it's easy. It takes in an influence of skate and surf cultures, which is very streetwear-driven, which really has infiltrated fashion to the fullest."
Full Article, "Los Angeles is new icon of menswear cool" by the Agence France-Presse appeared on The Daily Mail
February 3rd, 2011
...the best and most complete trade show in NYC. I was really impressed with the quality of brands, both known and obscure. As always, the level of service and amenities provided by the Liberty team was unmatched anywhere else. They truly made the chaotic experience of a massive trade show not only manageable, but enjoyable."
Photography: John Khu
Styling: Noah Zagor
Text: Jon Moy
Styling: Noah Zagor
Text: Jon Moy
Experts Help Curate Your Outfit for the Summer Music Festival Season
Illustrations: Josh Crow
Article by: Liz Corsillo covering MEYVN and featuring product descriptions by Noah Zagor.
Photography: Alex Maier
Interview by: Alexandra Stalter
Concept and Styling: Noah Zagor
Text: Kevin Tansey
Photography: Bryan McVey
Text: Harry Sheff
Chicago menswear pro Noah Zagor offers a relaxed look at his new store, MEYVN
Text: Bill Daley
Coverage of MEYVN and an interview with Noah Zagor for local Chicago news,
Text: Atif Kazmi
Photography: Alex Maier
Noah Zagor speaks with Nordstrom's Andy Comer about upgrading your spring wardrobe.
"The Midwest has long history of manufacturing, but no one was cheering it on until now," said fashion and brand consultant Noah Zagor, who showed up at the market dressed the part in a vintage denim Levi's jacket and Alden "Indy" boots, both of which were made in the United States. "There's a new generation of men learning about basics of getting dressed, and they want knowledge. They want to know where their stuff comes from."
CNN American Journal November 5th, 2012
Written By: Emanuella Grinberg
Guys are suddenly looking for vintage work boots and denim and are responding to authenticity,” says Noah Zagor, director of brand communications at Chicago menswear boutique Haberdash.
Full Article by Brigid Sweeney in Crain's Chicago Business
February 5th, 2011
In the past year, “I'm seeing a lot of guys shop together who seem like your average guy who's starting to show some interest in going beyond college clothes,” says Noah Zagor, director of brand communications at Haberdash, a men's boutique with locations in Old Town and River North. “They're out, they're watching the game at a bar, they're walking back, and they pop into the store. There's a whole lot of, ‘Yo, dude, what do you think of this jacket?' “
“This new culture of modern-classic clothing is a very accessible way to look good,” Haberdash's Mr. Zagor says. “A lot of guys feel comfortable in a chunky sweater and a pair of desert boots.”
Full Article, "Guys team up to browse for clothes as 'man dates' hit the shops" by Brigid Sweeny for Crain's Chicago Business.
January 29th, 2011
With the influx of consumers has come a surprisingly diverse demographic, one that blends uptown, downtown and out of town with ease. ''There's a lot of diversity, comparatively,'' said Noah Zagor, a longtime salesman at Diesel Denim Gallery.
Full Article by: Guy Trebay
April 20th, 2004
