Noah Zagor, WGSN’s senior North American men’s wear strategist, said the category is in an age of “reinvention, reconfiguration and recontextualization” of familiar ideas, much like the way hip-hop artists sampled previously recorded music in the ’90s. “Where the freshness comes from is how do we assemble it, the references we’re pulling, how we can change it into something that feels new and exciting and the twist that we can put on it,”

“This is something that can translate to a mature market who’s looking for cleaner looks,” Zagor said. “But there are also ways to bring it into a more directional youthful market who’s looking for something cool and futuristic.”

Full Article by: Angela Velazquez for Sourcing Journal

January 25th, 2022