“Simultaneously, you have a long history of youth culture borrowing from and recontextualizing real functional outdoor gear and wearing it in the city streets,” Zagor tells NYLON.

“The early ‘90s had kids buying Columbia Bugaboo ski jackets with the zip-out fleece liners and even full-on rain suits. Just a few years later, more expensive tech brands became hot. Take, for instance, The North Face Steep Tech jacket. Initially designed to be worn while skiing through the Alaskan backcountry, the high-priced style became a streetwear icon. Paired with either a pair of Timberland 40 Belows or its brown and green Field Boots, which became known in the streets as ‘Beef and Broccolis,’ and either a JanSport or The North Face backpack, the rugged NYC look was complete,” says Zagor.

Full Article by: Jack Riewe for Nylon Magazine

October 1st, 2021