Zagor says guys remain committed to these brands because of the “quality of their goods and their ethical mission statements.” This year, he says Patagonia’s Retro X Fleece and Arc’teryx’s Rain Shell are each brand’s most popular item.

This year, he says scarves from Drake’s and Kapital are the ones to buy. “Drake’s does beautiful silk scarves with prints that come in limited numbers, and disappear quickly thanks to their cult following,” he says, suggesting the brand for a more sophisticated recipient. Kapital’s, meanwhile, will play better with the “rugged fashion enthusiast,”

Full Article by: Louis Cheslaw for New York Magazine - The Strategist

October 9th, 2020