without a storefront,”says Noah Zagor, founder of Meyvn’s, the upscale men’s wear shop in Chicago. “But a store gives you a showpiece. It’s a selling place but also sort of an exhibit, where consumers can see the brand in a holistic, 360-degree sense. And a good store lets you grow your local customer while you’re doing your whole big ecommerce thing. So online supports the store and the store supports online and it’s all connected and feeds off itself.”

Full Article, "A Shopping Journey: Leading Customers into Stores" by: Sarah Oldfield Galvez for the Cotton Lifestyle Monitor 

October 12th, 2016