“Reclaiming and subverting affluent culture as a fundamental driver for street-level trends has led to a younger, post-ironic generation taking genuine interest in golf”

“Golf really took off during the pandemic because it was one of the few social, outdoor activities that could be done socially distanced. But I think there was something stirring even before that. The ongoing interest in [preppy style], and the ideas around reclaiming and subverting affluent culture as a fundamental driver for street-level trends has led to a younger, post-ironic generation taking genuine interest in golf.”

Full Article by: Gabriele Dirvanauskas for Drapers

May 28th, 2001