In the past year, “I'm seeing a lot of guys shop together who seem like your average guy who's starting to show some interest in going beyond college clothes,” says Noah Zagor, director of brand communications at Haberdash, a men's boutique with locations in Old Town and River North. “They're out, they're watching the game at a bar, they're walking back, and they pop into the store. There's a whole lot of, ‘Yo, dude, what do you think of this jacket?' “

“This new culture of modern-classic clothing is a very accessible way to look good,” Haberdash's Mr. Zagor says. “A lot of guys feel comfortable in a chunky sweater and a pair of desert boots.”

Full Article, "Guys team up to browse for clothes as 'man dates' hit the shops" by Brigid Sweeny for Crain's Chicago Business.

January 29th, 2011